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 Vol.4--No.2014 | 1 User Online
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By Bit avatar | December 24, 2014 - 12:53 | Posted in AnonyNews | Comments Off on How to Write a Press Release

How to Write a Press Release

For any Anonymous Operation, a press release has to be written to spread the word. Here is the #OpPirateBay press release that I led the writing of. I also led the writing for the release of the three #OpFerguson releases.

  1. __—- ===================== +++ #OpPirateBay +++ ===================== —__
  2. Greetings Citizens of the World, We Are Anonymous.
  3. Freedom of information is an idea that has carried the human race through centuries. By publicly sharing information, ideas are shared, and can be fixed. When this idea is removed, easily correctable mistakes happen. Take alchemy as an example. Hundreds of people tried to turn lead into gold. Each one of them found out for themselves that it did not work. Now imagine. Imagine if they had the technology or willingness to share that information. The knowledge would have been spread to each alchemist. Each one would immediatly know. Now, we have the power to instantly spread knowledge to almost anyone in the world. Book, video, all the containers of human knowledge can be disseminated everywhere on Earth. With the advent of Open Source technology, once expensive software is being spread and improved upon.
  4. Children, who once lived under a veil, can now learn about anything. Slowly, dictatorships are falling as their citizens learn about the strategies of protest, and the ideals of democracy. But, today, freedom of information is threatened. Private businesses are trying to shut down sites that help share this information for the good of their profit. Think of a world, where knowledge is a commodity. Imagine needing to pay a fee to learn how to do a task. The poor would lose the ability to learn their way out of poverty.
  5. Instead, the rich, who own much of the worlds books and movies would get richer and richer. Governments are heeding the call of the corporations to pad their own wallets. Instead of thinking about the future, they are thinking of the present. They are more concerned with their luxury cars, than the knowledge that the future generations will need to build better cars. This must change. We can no longer stand idly by and let the future slip through our fingers.
  6. We are not taking action against Anti-Piracy groups. We believe that they have a right to their own ideals. We will not turn to hypocrisy. However, we will go after large corporations that reject the idea of free information and governments that support this. They are not doing it as a matter of ideals, instead they are doing it for money and personal gain.
  7. As many of you know, the file sharing site The Pirate Bay was taken down and a crew member was arrested. The Swedish police in Stockholm seized servers, computers, and equipment from the office of the company in an attempt to lower piracy levels and discourage the downloading of such files. They failed miserably. The level of piracy has had a scarce amount of discrepancies since the removal of the site from the internet. The Pirate Bay was taken down and the premises raided by the police, violating their right of freedom, when in fact the police were strong armed into this. Private companies pressuring the police force into taking down the site was the true reason for this blatant violation of rights. Movie groups and other companies have been pressuring the police force for years to take down the site, to no avail. But it now seems that the police have chosen to go against our rights and strip citizens of the most basic human right. This can not, and will not go unnoticed. We must take action against this intrusion of our rights. The time to act is now!
  8. We as a collective will not sit and twirl our thumbs as our rights are violated. We will retaliate. We have the means and we have the reasons. You may not see us coming, but you will definitely see us once we have made our move.
  9. We are Anonymous.
  10. We are Legion.
  11. We do not forgive.
  12. We do not forget.
  13. Expect us.

We can dissect this press release into several parts.

Part 1. Background-This part goes from line 6 to the end of the paragraph in line 12. As you can see, this describes freedom of information and what is happening to it. It also leads in to the next part.

Part 2.The Operation-This is from Line 12 to the end of the paragraph in Line 14. Here, it is stated exactly what the operation is about, what will be done, why,etc. This part is very important, telling your audience about the Op.


Part 3.Call to Action-Line 14 Paragraph to End. The call to action is sometimes also in Part 2. This part calls the general public to help.

Remember to use these three parts in any Press Release.

General Tips:

1.Use Strong Language! Use emotion in your writing, this will drive people to action.

2.Spread, spread,spread. It is no use writing a great press release if no one knows about. Gather your fellow Anons and have them all tweet out the link at once. Also, contact the large Anonymous Twitter accounts and get them to tweet it out also. It is very important that the PR gets over 2000 views within the first 2 hours, or it loses momentum.

3.Do not make false promises or empty threats. If you promise to do things, then do it. Otherwise, you will lose credibility.

4.Make it strongly known that you are Anonymous by using cliches. For example, start with “Greeting Citizens of the World.” Use words such as collective, and end with the We Are Anonymous message. You want to be able to use the fact that you are a member of Anonymous and that this is an Anonymous operation to your advantage.

5.Think about making a video. Many times, videos are a waste of time, not many people watch them. But, if you have good footage for the Operation, and your Press Releases has many views, go ahead. A video can turn any Op into a more spectacular one.


I hope that this tutorial will help you! If you have any questions, please email me at, or tweet to @OurAnonGuardian , which is an account that I help run. Thank You!

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